The Services comprise a fixed-scope strategic engagement covering four deliverables: a Reach Map identifying where each landlord segment and the tradespeople audience gather across associations, forums, communities and potential partners; Messaging Angles setting out value propositions and hooks per persona ready for use in content, ads and PR; a Channel Priorities and Paid Audience Targeting Strategy providing a ranked, budget-aware launch sequence together with a per-platform targeting brief defining the audience segments for both landlords and tradespeople (search intent terms, interest and behaviour categories, and the recommended lookalike and retargeting structure) for the Client or its media buyer to implement; and a Content Bank Express of 10–15 ready-to-use assets with stills and video templates, delivered in editable form so the Client's team can refresh and extend them.
The Services comprise a fixed-scope strategic engagement covering four deliverables: a Reach Map identifying where each landlord segment and the tradespeople audience gather across associations, forums, communities and potential partners; Messaging Angles setting out value propositions and hooks per persona ready for use in content, ads and PR; a Channel Priorities and Paid Audience Targeting Strategy providing a ranked, budget-aware launch sequence together with a per-platform targeting brief defining the audience segments for both landlords and tradespeople (search intent terms, interest and behaviour categories, and the recommended lookalike and retargeting structure) for the Client or its media buyer to implement; and a Content Bank Express of 10–15 ready-to-use assets with stills and video templates, delivered in editable form so the Client's team can refresh and extend them.
